Brand Strategy
Purpose, positioning, audience, customer personas, values, personality, point of difference, tone of voice.
selected-work
Website Copywriting
Persuasive content to increase conversions, improve clarity and strengthen emotional connections. B2B & B2C website content Cheap Liquidation | Fixed, Low Cost Business Liquidation Unisnacks Europe Limited – Bringing the world’s favourite treats to Europe Homepage – World Cargo Logistics Advanced Utilities – Multi-utility services Stable isotope ratio mass spectrometer – Compact Science Systems Precision engineering services – Ecam Engineering Shopfitting and joinery specialists – GRC Retail Solutions Hydraulic Machinery Expert – Runes Maintenance Service Web design, graphic design agency Stoke on Trent, Staffordshire
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Brochure Copywriting
Clear messaging, engaging copy, compelling headlines, benefit driven, conversational tone. JMI Planning: limelightflipbooks.co.uk/2020/jmi-planning/brochure.html Zeroplus – Education: Brochurehttps://online.fliphtml5.com/doeqq/rryv/#p=1 Zeroplus – Fire: Fire Ratedhttps://online.fliphtml5.com/doeqq/oxge/#p=1
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Positioning Strategy
Positioning strategy Competitive snapshot and perception, word ownership, positioning, positioning statement, emotional differentiation
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Thought Leadership Strategy
Thought leadership strategy, establishing authority, expert insights, original perspectives, educating, inspiring. Glass & Glazing Products September 2026: Glass & Glazing Products • September 2026 PSB July 2026 :: 28https://content.yudu.com/web/69r/0A45b3v/PSBJuly2026/html/index.html?page=28&origin=reader Fire Door Journal – July/August 2026 by Christina Lazenby – Issuuhttps://issuu.com/glass_news/docs/fire_door_journal_-_august_2026 Fire Door Journal – July/August 2026 by Christina Lazenby – Issuuhttps://issuu.com/glass_news/docs/fire_door_journal_-_august_2026 PSB July 2026https://content.yudu.com/web/69r/0A45b3v/PSBJuly2026/html/index.html?origin=reader NFA Digital Magazine June 2026https://online.flippingbook.com/view/845780996/22/
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Case Study Writing
Case study writing NFI case study Pest Management for Eccleshall Business | Malpass Pest Solutions
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White Paper Copywriting
White paper copywriting Dentists on tele-dentistry
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Brand Strategy
Brand strategy Purpose and vision, unique value proposition, brand personality, tone and voice, messaging